DIGITAL AIRWAVES

Founded in November 2012, Mdundo has over the past 2 years provided local artists a platform to distribute their music and earn revenues based on the number of downloads they recieve; simply put Mdundo has the same structure as Sound Cloud however the difference is that Mdundo actually pays artists. The sign up and leaving Mdundo is simple as demonstrated below in 5 simple steps; 1. Signing Up Log on to Mdundo.com click on the I am a musician button and go through the sign up process; Terms and Conditions are also provided on the page so as an artist you will get to understand better what we offer 2. Promotion As an artist once you have signed up, it is your sole duty to ensure fans are aware that they can access your music on Mdundo by providing download links on your various social media pages. We do not market for artists, our sole purpose is music distribution; however we have a news site,  http://mdundo.com/news in which as an artist if you have anything you ...

10 reasons why you may need a digital channel strategy? 1. You're directionless I find that companies without a digital strategy (and many that do) don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 2.  You won't know your online market share Customer demand for online services may be underestimated if you haven"t researched this.  Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post. 3. Existing and start-up competitors will gai...